Tuesday, August 11, 2009

Rouge—It's The New Black

Finding the fridge empty upon my return to reality, I made my way to the local LC to address my short-comings. While perusing the selection of beverages, I noticed something new that prompted a smile and the subsequent purhcase.


Ah yes...even our friendly rival club's "sponsor" is starting to show its true colours. Rouge...as in red...as in Red River Racing. I anticipated FGBC's new jerseys to feature a faded sponsor logo similar to the faded Astana jerseys worn at this year's Giro.

Thanks Fort Garry Brewing. Nous vous aimons, aussi.

4 comments:

  1. It's not actually new so much as rebranded. Fort Garry Rouge is just the new name of Two Rivers Red.

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  2. Say what you will, it has a nice ring to it. And it's nice to be noticed, especially by your namesake.

    Fort Garry Rouge...Courses Rivière Rouge...

    rouge

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  3. Perhaps you've found the new jersey design you've been looking for. It would make some sense--acknowledging the commonalities between RRR and the FGBC and yet still preserving a sense of difference.

    wv: bumbcus

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  4. Yes, I too thought it's a good combination of the the two clubs—different, but a lot the same.

    Interestingly, there are some similarities between their new branding and one of my jersey designs.

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