Tuesday, August 11, 2009

Rouge—It's The New Black

Finding the fridge empty upon my return to reality, I made my way to the local LC to address my short-comings. While perusing the selection of beverages, I noticed something new that prompted a smile and the subsequent purhcase.

Ah yes...even our friendly rival club's "sponsor" is starting to show its true colours. Rouge...as in red...as in Red River Racing. I anticipated FGBC's new jerseys to feature a faded sponsor logo similar to the faded Astana jerseys worn at this year's Giro.

Thanks Fort Garry Brewing. Nous vous aimons, aussi.


  1. It's not actually new so much as rebranded. Fort Garry Rouge is just the new name of Two Rivers Red.

  2. Say what you will, it has a nice ring to it. And it's nice to be noticed, especially by your namesake.

    Fort Garry Rouge...Courses Rivière Rouge...


  3. Perhaps you've found the new jersey design you've been looking for. It would make some sense--acknowledging the commonalities between RRR and the FGBC and yet still preserving a sense of difference.

    wv: bumbcus

  4. Yes, I too thought it's a good combination of the the two clubs—different, but a lot the same.

    Interestingly, there are some similarities between their new branding and one of my jersey designs.